IQOS, A Heat-not-burn Tobacco Product
- Nov 30, 2017 -

The introduction of iQOS (I-Quit-Ordinary-Smoking) was announced on June 26, 2014.The product is marketed by Philip Morris International (PMI) under the Marlboro and Parliament brands.Initially launched in 2014 in NagoyaJapan and MilanItaly, iQOS is being gradually rolled out to other countries.By end of 2016 it was available in over 20 countries, with expansion plans into several more in 2017 as manufacturing capacity increases.PMI has stated it will likely launch its iQOS heat-not-burn product in the US market in 2017. PMI has projected that when 30 billions units are sold, iQOS would increase profits by $700 million.To date, the company claims that total investments made in the development and assessment of these products have exceeded $3 billion.


Accessories such as desktop chargers, car chargers, caps and cases of iQOS are increasing also. Most of the accessories are produced in China. 



More iQOS accessories can be found from the following web-