The latest IQOS 3.0 will officially land in the Japanese and Korean markets
- Nov 07, 2018 -

Recently, Philip Morris International, the world's largest tobacco company, held a press conference in Tokyo, Japan, and announced the launch of the latest products IQOS 3.0 and IQOS 3.0 Multi. At the same time, Philip Morris will also sell the better quality and cheaper HEETS in Japan to meet the needs of different groups of people, which is sincere.


New IQOS spy photos


The biggest update of IQOS 3.0 is that it is more compact and compact compared to the previous generation IQOS. The charging box and the cartridge are moved to the side for convenience, and the charging is shortened by about 40 seconds. time. The IQOS 3.0 Multi is the biggest surprise for Philip Morris International. The IQOS 3.0 Multi combines the charging device and the heating rod. The consumer can charge 10 and then charge. According to Korean media NAVER, the price of IQOS 3.0 and IQOS 3.0 Multi is 130,000 won and 110,000 won respectively.



Philip Morris International CEO Tan Chongbo introduced the product on site


  Philip Morris International CEO Tan Chongbo mentioned in an interview with CNBC that the product update is based on consumer feedback, and Philip Morris will continue to upgrade its products, respect customer opinions, and commit to more traditional cigarette users. Accept new tobacco products.

In an interview with Bloomberg, Tan Chongbo said that in the past three years, the demand for traditional cigarettes in the Japanese market has dropped by 30%, while the share of IQOS in the Japanese tobacco market has remained at around 15% in 2018, more People choose new tobacco with heating and non-combustion technology. Tan Chongbo said that people completely quit smoking is the most ideal state, but the fact is that most people can not get rid of dependence on tobacco products, so Philip Morris International provides smokers with less harmful tobacco products.

In addition, Tan Chongbo mentioned that the US Food and Drug Administration (FDA) recently cracked down on manufacturers selling electronic cigarettes to underage consumers. This initiative has brought great benefits to minors, but it is not considered to affect the chances of IQOS being approved. The root cause of this attack is that the FDA lacked the authority to monitor and monitor e-cigarette products before the e-cigarette products were legally listed, he added.

In 2016, IQOS was first listed in Japan, causing people to buy long queues. The store has repeatedly out of stock. It even needs to be queued at five in the morning to buy it. Last year, IQOS was listed in South Korea, and it was hot and thousands of people snapped up.



There are long queues in front of the IQOS store.


This time, IQOS 3.0 is no exception. Since the launch of the new product launch conference in Tokyo, Japan, it has attracted widespread attention from the media and users. A number of media held a dialogue with Tan Chongbo at the press conference. According to the US Business News Agency, there is strong scientific support behind every development of Philip Morris International. Its scientific assessment is based on long-term practice in the pharmaceutical industry and is in compliance with the US Food and Drug Administration (FDA) guidance document. On the extranet, a large number of users have discussed the IQOS 3.0 series products, and many users have expressed their expectation that IQOS3.0 will be listed in their own country as soon as possible under Philip Morris International's twitter. Some users of the external network said that although Philip Morris International has a large base of loyal users, it has not stopped stagnation and constantly innovates IQOS, and continues to surprise consumers.

In the four years since the first launch of IQOS, nearly 6 million smokers have switched to IQOS, more than half of which are in Japan. According to user feedback, IQOS has a high value, no odor, no bad second-hand smoke, and good taste. These heated, non-combustible products are designed to accelerate the world's transition to a smoke-free future. Philip Morris International's goal is to provide harmless products to hundreds of millions of adult smokers, and one day to replace traditional cigarettes and provide smokeless alternatives to smokers who are unable to quit smoking.

The new IQOS 3.0, as well as the new HEETS will meet with Japanese and Korean consumers in a few weeks, and will be listed in Europe in mid-December. I wonder if there is a "difficult to find" event.