According to researchers, the number of smokers in the world was 933 million in 2015, and now the number of smokers in underdeveloped countries is now at over one billion. If this trend continues, smoking will kill about 1 billion people worldwide in the next 100 years. According to the French media "20 Minutes" reported that Marlboro will push the new iQos electronic cigarette, which is characterized by heating only non-burning tobacco, less toxic than traditional cigarettes.
Phillip Morris International, the world's largest tobacco company, and its Marlboro brand are expected to launch a new generation of iQos e-cigarettes in the coming weeks. This iQos electronic cigarette and its special Heets cartridges will be sold in parts of France.
Meanwhile, another French media, Le Figaro, pointed out that Philip Morris International has invested 3 billion U.S. dollars (about 20.6 billion yuan) in research and development of low-toxic cigarette products since 2008, and the new iQos electronic cigarette is The latest research results.
Compared with the combustion temperature of traditional cigarettes up to 900 degrees, the new generation of iQos is heated to a temperature of only 300 ° C and can reduce the toxicity of inhaled substances to 95%. The head of the product said in a program on Europe's No. 1 radio that tobacco combustion can be toxic and dangerous to health.
But breathing specialist Bertrand Dautzenberg told Radio First Radio that iQos would be addictive and that people could stop using nicotine alternatives, e-cigarettes or prescription drugs instead of choosing iQos.
Philip Morris International has submitted a large number of laboratory research and development team to the United States health agencies experimental report, but so far no other agencies on the efficacy of the new iQos study.
Introducing a company producing iqos series products: