2019 Required Accessories silicone soft case with storage design for use with IQOS 3.0
Change and change in the tobacco industry
The former tobacco industry was particularly in line with the requirements of the industry of choice: the competition was limited, the profit margin was extremely high, and the profit model was once predictable.
The market integration of the tobacco industry is also relatively high, and the important oligarch is Philip Morris.
Philip Morris, Marlboro cigarette manufacturer, is the world's largest tobacco company.
The company claims that its history can be traced back to the London tobacco company Philip Morris opened a single store selling tobacco and cigarettes on Bond Street in London in 1847.
It can be seen that we are talking about a product that has remained unchanged for more than 170 years.
However, it is such a product that can stand the test of time. Nowadays, when faced with the impact of new technologies and market structure, it also faces the challenge of changing the characteristics of business models.
There has been no change in the global decline in smoking rates, with only a small increase in individual countries. Between 1990 and 2015, the global smoking rate fell from 29.4% to 15.3%.
At the same time, the World Health Organization's tobacco control target for the next 10 years is to reduce the global smoking rate by another 2.5 percentage points.
In the face of continued pressure, in 2014, Philip Morris introduced a non-burning alternative to cigarettes: iQOS.