The new IQOS will be sold in Japan's specialty stores and online. The price is 8980 yen (about 554 yuan), and the colors are white and blue. In addition, the design and function of the charging style must be improved in the past, priced at 10,980 yen (about 678 yuan).
IQOS was launched in Japan in 2016. Philip Morris International has been the first to acquire users from other tobacco companies. Although the taste of IQOS is similar to that of paper-rolled cigarettes, it does not have the same pumping function as the competitive products "Ploom TECH" (Japan Tobacco Industry) and "GLO" (British American Tobacco Group). It is estimated that the market share of IQOS is gradually being taken away.